Month: January 2021

Birthdays as a Benefits “Life Event”

After Singing “Happy Birthday”, Sing Another Song, Then Take Action Don’t Let Time Pass[i] Many plan sponsors use “life events” as a trigger to prompt participants to reconsider their benefit elections – marriage, birth, relocation, etc.  Why not birthdays?  Why not a reminder to workers, regardless of their actual age, on their birthday in 2021?  … Continued